If you’ve had to put your trip to Bourbon Country on hold for 2020, Bardstown Bourbon Company is stepping up to get you behind-the-scenes access to their state-of-the-art facility – from anywhere in the world.
The distillery has launched a free virtual 360 tour covering their whole property, showing off grounds, distillery, warehousing, and more. Seamless photography and informative voiceovers walk you through every step of their bourbon making process, from distillation to barreling to tasting, even ending in their gift shop with an option to purchase bottles and merchandise.
“While the distillery has recently reopened to visitors, we recognize people may still have concerns about visiting public places, and we don’t want that to limit anyone from experiencing what we have to offer,” said Vice President of Hospitality Dan Callaway. “The virtual tour allows us to expand our reach to bourbon lovers all over the globe and introduce them to the Bardstown Bourbon Company brand.”
“This virtual experience is unlike anything I’ve seen in the bourbon industry,” said Bardstown Bourbon Company Marketing Director Laurel Altman. “As a modern company, we consider ourselves to be leaders in the digital space and the virtual 360 tour is a great example of how we continue to reimagine the traditional bourbon experience.”
The tour is one of the most coherent and interactive we’ve seen to date, with buttons in every room for items of interest, easy-to-follow arrows, and graphics describing the different pieces of machinery. It sets a high bar for virtual distillery experiences – one that we hope others will meet for bourbon lovers who aren’t ready to hit the road yet.