Wild Turkey Virtual Bourbon Tastings now available on Amazon Alexa/Google Assistant. Wait…What?!

Wild Turkey Virtual Tasting Lineup

The pandemic has slowed down travel. Booooo. If you can’t make it to Bourbon Country hub Lawrenceburg, KY, Wild Turkey has put on its savvy hat and teamed up with Amazon Alexa and Google Assistant to bring virtual tastings into your home bar lead by no other than the Kickin’ Chickin’ Royal Family themselves – The Russells. Here’s how to get started and what it entails….


Alexa: Simply say “Alexa, enable Wild Turkey Tasting”

Google Assistant: “Hey Google, talk to Wild Turkey Tasting”…would’ve been a whole lot cooler if it was “Talk Turkey to me”.

Following opening command, you’ll enter the Wild Turkey Virtual Tasting portal, starting off with the usual familiar robotic tones of Amazon/GA then transitioning to the legendary Kentucky twangs of Jimmy Russell and son Eddie Russell whom have combined 107 years of industry experience coursing through their whiskey soaked veins. Sidenote, here’s an exclusive interview we did with Eddie Russell.

Next, have your bourbon/rye arsenal ready for tastin’ duty.

Master Distillers Eddie (L) and Jimmy (R) Russell. Photo: Wild Turkey


  1. Wild Turkey 101 Bourbon
  2. Wild Turkey 101 Rye
  3. Rare Breed Bourbon
  4. Longbranch Bourbon
  5. Kentucky Spirit


Per the Press Release from Wild Turkey:

“From nosing and tasting to sharing humorous anecdotes that are quintessentially Wild Turkey, the audio tour is meant for both the novice whiskey drinker and the more mature connoisseur. Consumers not only learn about the different styles of Wild Turkey whiskey, but also about the distilling process, the palate, glassware, and more from the masters themselves. Along the way, the Russell family – Jimmy Russell, Eddie Russell, Bruce Russell and Joann Street – conveys the history of Wild Turkey and the craftsmanship that sets it apart. For those who don’t have their favorite Wild Turkey on hand, there is also a general whiskey tasting. And consumers can ask questions from “can I add water to my whiskey?” to “tell me a fun fact about whiskey.” As an additional “Easter egg” component within the skill, whiskey drinkers can unlock a special message from venerated actor Matthew McConaughey, Wild Turkey’s Creative Director and the co-creator of Longbranch.”