Top 10 Best Selling American Whiskey Brands of 2022 by ‘Drinks International’

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Drum roll…ladies and gentlemen, the #1 2022 Best Selling American Whiskey Brand per Drinks International (DI) is…Maaaaker’s Maaaark!

What does that mean? By volume? Certain price point? Geo parameters? We shall elaborate on the selection process and how its done.

How Drinks International (DI) Gets to Their Ranking

Each year, DI releases an annual report on the best selling spirits per category, according to data from bar owners and managers across the globe. Per DI, that number is 100+ bars in total. While that doesn’t jump out as a large quantity of date, they rely more on the quality of each data source as the bars are noted as being some of the best and most recognized in their respective countries, 33 countries in total are represented per DI.

Directly from DI: The Annual Brands Report results are the culmination of a survey of 100 bars from 33 countries around the world which have been nominated or won international awards. The report offers a picture of the buying habits of the world’s best bars – not only which brands sell best, but also what’s trending to indicate the brands that are hot right now.

2022’s TOP 10 BEST SELLING AMERICAN WHISKEY BRANDS

  1. Maker’s Mark
  2. Bulleit
  3. Buffalo Trace
  4. Michter’s
  5. Woodford Reserve
  6. Jack Daniel’s
  7. Wild Turkey
  8. Jim Beam
  9. Rittenhouse
  10. Elijah Craig

DI had the following to say regarding this TOP 10 list:

The results on the bestselling list haven’t been as dramatic as you might expect – nine of the 10 brands appeared on the list last year – but every bar that was polled did stock at least two brands from the category.

Maker’s Mark returns to the number one spot for the first time since 2019, beating Bulleit by the narrowest of margins. Both were house pour in 18% of the bars and second choice in around 11%. It was only as a third-choice selection that the Beam Suntory Kentucky straight bourbon edged out Diageo’s number one brand from last year.

Buffalo Trace falls a single position to third, a house pour in 15%. In 2018, the brand’s parent-company, Sazerac, pledged $1.2bn to boost the brand’s production over a 10-year period which, to date, has led to a 50% increase in whiskey production. Time will tell if this growth impacts the brand’s popularity in our polled bars.

DI also releases a “TOP 10 TRENDING” report annually. This is more subjective to what each bar notes as being “on the rise” if you will. Hot. The up and up. Taking #1 for AW on this list is Louisville based Michter’s.

TOP 10 TRENDING BRANDS

  1. Michter’s
  2. Woodford Reserve
  3. Bulleit
  4. Maker’s Mark
  5. Booker’s
  6. Elijah Craig
  7. Buffalo Trace
  8. Wild Turkey
  9. Jack Daniels
  10. Uncle Nearest

Full article by DI available HERE.

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