The Bulleit Distilling Co. Visitor Experience is opening to the public Tuesday, June 25th, marking the 17th official stop on The Bourbon Trail.
The new Shelbyville distillery and its Visitor Experience took five years and $150 million to complete. Guests to the property can visit an on-site cocktail bar manned by globally recognized bartenders, experience sensory tastings with Bulleit’s high rye whiskey, and see local art from graffiti artist Braylyn Stewart (aka Resko).
“We wanted the Bulleit Distilling Co. Visitor Experience to be reflective of our approach to flipping the script on the whiskey category by curating an immersive, personalized consumer journey steeped in design, technology and of course, our delicious family of high rye whiskeys,” said Sophie Kelly, Sr. Vice President of Whisk(e)y at Diageo North America.
“From our work with Oceanic Global to ensure we’re making sustainable, environmentally conscious decisions, to partnering with The University of Kentucky to bring an organic garnish garden to our cocktail bar, we’re continuing to make friends on the modern frontier to help us bring consumers amazing experiences.”
That focus on sustainability comes across not only in the garnish garden, but in the retail shop. Bulleit is working with local merchant Worn & Co. to source both new and vintage pieces focusing on frontier style. They’re also eliminating single use plastics as well as committing to the use of 100% solar energy by 2030.
Link here for more information on tour times and tastings for the newest stop on the Bourbon Trail.