Jim Beam and Freddie Noe Announce the Inaugural Release of Little Book Whiskey

The Beam family is proud to officially announce the launch of Little Book, the first release from Freddie Noe, eighth generation Beam family member and son of current Beam master distiller, Fred Noe.

Named after the childhood nickname given to Freddie by his grandfather, legendary master distiller, Booker Noe, Little Book is an annual, limited release series that will feature a new blend each year, presented uncut and unfiltered.

“I’m humbled and honored to share Little Book with the world,” said Freddie, who currently serves as the distillery’s fermentation manager. “When I joined the family business five years ago, I told Dad I wanted to learn everything there was to know about making whiskey. Along the way, I discovered I’m particularly fascinated by the endless taste profiles that can be created through blending. I’m excited for whiskey fans to taste the first batch of this annual release, and I look forward to sharing new, one-of-a-kind blends every year. It’s a real honor to carry on my family’s legacy, and I hope I’ve done them proud.”

Bottled at its natural proof, Little Book’s inaugual release “The Easy” is meant to be just that – easy to enjoy however you like it best, whether that’s neat, over ice or with a splash of water. Little Book “The Easy” was blended with a mixture of 4-year-old Kentucky straight bourbon whiskey, 13-year-old corn whiskey, about 6-year-old 100% malt whiskey, and about 6-year-old high-rye whiskey, together representing the three grains commonly found in a Bourbon mashbill.

“The Easy” is bottled at 128.2 proof and will be available in limited quantities nationwide beginning in October with a Suggested Retail Price of $79.99 for a 750mL bottle. For more information about Little Book Whiskey, click here.