Four Roses Bourbon Gets New Look

Four Roses Bourbon

Redesigned bottle for namesake Bourbon to align with Four Roses Small Batch and Single Barrel products

Four Roses Distillery announced the launch of a new bottle design for Four Roses Bourbon, the brand’s namesake offering. ​

The renewed packaging was designed to maintain consistency, in color and style, with the brand’s other signature products – Four Roses Small Batch and Four Roses Single Barrel. The upgraded Four Roses Bourbon packaging features a wood top and cork finish, as well as all new labels. Of course, the brand’s iconic rose cluster is prominently featured both on the label as well as embossed in the glass.

“I’ve always believed this is an exceptional Bourbon and I am excited to offer it in a new package that better reflects the elegant, smooth and mellow character of the liquid inside,” said Master Distiller Brent Elliott.

While the newly packaged Four Roses Bourbon will roll out to retailers in spring 2018, the juice inside will remain unchanged.

Four Roses Bourbon is a blend of up to all 10 of Four Roses’ distinctly different Bourbon recipes. Four recipes are used for Four Roses Small Batch and one recipe is used for Four Roses Single Barrel.