Four Roses Announces Major Expansion to Visitor Center

Four Roses Distillery Visitor Center Expansion Rendering. Courtesy Photo.

Four Roses Distillery in Lawrenceburg, Kentucky has announced plans for a 14,446 square foot expansion to their visitor center, opening in late 2021.

The new space will hold a state-of-the-art bar featuring cocktails and tastings of Four Roses’ bourbons, four new seated tasting rooms for enhanced educational experiences, an updated gift shop, an interactive history exhibit, and a 3,850 square food outdoor covered patio space.

The distillery expects the expansion to effectively double the number of guests they’ll be able to welcome, keeping pace with the boom in bourbon tourism.

Four Roses breaks ground on the Visitor Center Expansion. Courtesy Photo.

“We are proud to take this next step in our history and provide an enhanced experience to our visitors, while maintaining our commitment to producing top-quality Bourbon,” said Kelli Wright, guest experience manager at Four Roses in a press release. “Our new visitor experience will expand our hospitality and give our guests even more opportunities to learn about our brand, our history and heritage, in some very welcoming and comfortable new spaces.” 

As a nod to the history of the brand, Four Roses is using the same Louisville architectural firm that designed their distillery over 100 years ago.

“In 1910, Louisville-based architecture firm Joseph & Joseph designed the distillery in the Spanish mission-style that is unique to Four Roses and is on the National Register of Historic Places. Today, that firm – now Joseph & Joseph + Bravura – is designing the distillery’s latest expansion in that same style,” reads a press release from the brand.

The distillery used the same firm for the expansion of their production capacity that has taken place over the last two years.

Caroline Paulus
Caroline Paulus is the Senior Editor for The Bourbon Review. She lives and writes in Lexington, Kentucky. Follow her on Instagram @misswhiskeyhistorian to keep up with her latest in bourbon news - and a few old finds, too.