Beam Suntory is now “Suntory Global Spirits”


Same powerhouse global spirits company. New parent name. “Beam Suntory” is now “Suntory Global Spirits“.


Today is an exciting day for our company as we are rebranding to Suntory Global Spirits, setting the company up for our next era of growth as a global leader across categories in premium spirits and Ready-to-Drink cocktails. The last decade since Suntory acquired Beam Inc. (10 years ago today!) has been marked by growth across the board, including:

  • Growing from a $2.5B company to a $5.5B company today
  • Building a global team of 6,000+ employees in 27 countries, with products sold in more than 70 countries
  • Becoming the #1 global player in bourbon and Japanese whisky
  • Delivering breakthrough innovation to consumers like Legent, Ardray and -196.

The foundation for our success is our shared values of a relentless commitment to quality and craftsmanship, an enduring respect for the wonders of nature, and a passion for giving back to our communities. 

We continue to be deeply committed to Kentucky as one of our homeplaces:

  • We have a team of nearly 1,500 employees in Kentucky, including more than 600 UFCW union jobs
  • Every year, our James B. Beam Distilling Co. and Maker’s Mark distilleries see more than 100,000 visitors each
  • In the past 10 years, we’ve invested more than $540 million in our Kentucky facilities, and have donated more than $15M to University of Kentucky
James B. Beam homeplace, Clermont, Ky. Photo: Seth Thompson

“Suntory Global Spirits demonstrates our global leadership and premium position in the market, while enabling us to build upon the strong and positive brand recognition that Suntory has worldwide,” said Greg Hughes, President & CEO of Suntory Global Spirits. “The dedication that Suntory CEO Tak Niinami and Suntory Holdings have shown to advancing our culture and business growth – while also preserving the legacy of craftsmanship and interplay of traditions exemplified in brands from Jim Beam to Laphroaig and Maker’s Mark to Yamazaki – is extraordinary. Becoming Suntory Global Spirits is the natural next step in our evolution.”

The rebrand is expected to help the company drive value as one global team and focus on key priorities including American whiskey, Japanese Spirits, Scotch, Tequila and Ready-To-Drink, while providing flexibility for growth in the future.

Suntory Global Spirits: Distilleries

  • Ardmore
  • Bowmore
  • DYC Segovia Distillery
  • Hakusku
  • James B. Beam
  • Laphroaig
  • Maker’s Mark
  • Sauza
  • Sipsmith (United Kingdom)
  • Yamazaki

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