Beam Gives Back This Christmas with Operation Homefront

Beam Brand Barrels

Raise a glass to the folks at Beam Suntory, who started this holiday season off with a $100,000 donation to help feed military families with Operation Homefront.

While the partnership between Beam and Operation Homefront dates back to 2008, their focus on making sure service members and their families have a great Christmas dinner started with a random act of kindness in 2009. A Beam employee was waiting in line at a grocery store behind a soldier and his wife and baby. When the he saw the young family struggling to pay for their groceries, the Beam employee stepped in to cover the cost.

“To think that this all started with a random act of kindness is incredible, and we have been humbled to be a part of this program’s continued growth,” said Beam Suntory Chairman and CEO Matt Shattock. “Beam Suntory is committed to giving back to our communities, none more so than our brave service members and their families; our decade-long partnership with Operation Homefront supports that important work.”

This one small act helped lay the foundation for what is now Operation Homefront’s Holiday Meals for the Military Program. Since 2009, Beam has donated over $3.5 million and represents thousands of hours volunteered in service of military families. This month, Operation Homefront will feed their 400,000th family member.

“We are very proud to have been able to partner with Beam Suntory for the past 10 years to serve America’s military families and deliver our highly regarded Holiday Meals for Military program,” said Brig. Gen. (ret.) John I. Pray Jr., President and CEO of Operation Homefront. “Together we have made the holidays brighter for over 90,000 military families and helped them have the opportunity to thrive in the communities they have worked so hard to protect.”

Operation Homefront is a nonprofit organization helping build strong, stable, and secure military families. Learn how you can help support their mission.