Lux Row Distillers (Bardstown, KY) announced two new variants in the Ezra Brooks brand family: Ezra Brooks 99 Straight Rye Whiskey and a newly reformulated Ezra Brooks Bourbon Cream. Both variants will reach retail shelves across the country in late May at a suggested retail price of $24.99 for Ezra Brooks Straight Rye Whiskey and $21.99 for Ezra Brooks Bourbon Cream per 750 ml bottle.
Ezra Brooks 99 Straight Rye Whiskey has a 51% rye mash bill and is charcoal filtered for a smooth, mellow finish. Bottled at an elevated 99 proof, Ezra Brooks 99 Straight Rye Whiskey delivers tasting notes that include hints of chocolate, leather, vanilla and spicy grains, balanced by slightly sweet and oaky tones. It is offered in upscale packaging on par with its bourbon sibling (Ezra Brooks 99 Kentucky Straight Bourbon Whiskey), including a prominent “99” proof callout and Lux Row Distillers embossing on the bottle’s shoulder.
Ezra Brooks Bourbon Cream is still made using all-natural cream and Kentucky Straight Bourbon but is now bottled at 33 proof – one of the highest proof levels of any offering in the Bourbon Cream category. Brand provided, tasting notes include cinnamon, nutmeg and caramel with hints of vanilla and sweet pecan on the nose and buttery caramel, sweet toffee and a smooth, warm finish on the palate. Like its other elevated namesakes, Ezra Brooks Bourbon Cream now is offered in upscale packaging – in this case, with a prominent “33” callout and Lux Row Distillers embossing on the bottle’s shoulder.
“Based on the success of Ezra Brooks 99 Kentucky Straight Bourbon Whiskey, we have elevated the proof for both the Ezra Brooks Rye and Bourbon Cream variants,” said Eric Winter, brand manager for Ezra Brooks. “Ezra Brooks 99 Rye drinkers will find the same great rye-whiskey taste, but with enhanced flavor delivered by the higher proof. Similarly, our new Ezra Brooks Bourbon Cream delivers a bolder, richer expression of the bourbon-cream flavor our customers love.”
Lux Row parent company, Luxco, made major headlines recently with its $106M acquisition of Penelope Bourbon. Luxco merged with MGP in 2021 as it manages all in house brands for Lux Row and MGP (Ross & Squibb Distillery).
More on Luxco, please visit www.luxco.com
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