COPY PROVIDED BY HOTEL TANGO THE BRAND TEAM
INDIANAPOLIS (July 5, 2022) — Hotel Tango Distillery, a veteran-owned brand has recently launched its ‘Shmallow Toasted Marshmallow Bourbon.
Punctuated by the nostalgic flavors of caramelized sugar and smoke, ‘Shmallow takes customers back to their favorite bonfire moments. The new distilled spirit specialty is primed to become a staple for customers to enjoy among friends while congregating over a bonfire or to sip while ringing in the weekend.
“As the flavored whiskey category continues to grow, we wanted to create a spirit that was as approachable as it is adaptable,” said Travis Barnes, Hotel Tango Distillery founder and CEO. “‘Shmallow is our off-duty take on bourbon. Distilled with the same discipline as all our spirits, bourbon enthusiasts will appreciate ‘Shmallow’s sweet-but-not-too-sweet flavor profile, while rookie bourbon drinkers will want to sip it on its own or with their favorite mixer.”
The playful new bourbon stands out among flavored whiskeys for its versatility. ‘Shmallow can hold its own in traditionally bourbon-forward cocktails, like Hotel Tango’s S’More Old Fashioned, but it is a friendlier pair to many common cocktail ingredients when compared to other flavored whiskeys on the market.
‘Shmallow is available now online at shop.hoteltangodistillery.com and in select retailers nationwide for an MSRP of $24.99 per 750ml bottle.
To learn more about Hotel Tango Distillery, visit hoteltangodistillery.com. Find Hotel Tango Distillery on Instagram or visit its Indiana tasting rooms in Fletcher Place, Fort Wayne and Zionsville.
About Hotel Tango
Hotel Tango is a veteran-owned brand that creates premium, disciplined spirits at an approachable price. Started in Indianapolis, Indiana, the brand specializes in whiskey and distributes products around the nation and the world with the U.S. military. Hotel Tango welcomes all who want to have a good time while enjoying high-quality spirits and remains committed to delivering on its promise: guaranteed to elevate morale.