Small Town Craft Spirits announced the launch of Not Your Father’s Bourbon, the first in a new line of spirits from the company. Not Your Father’s Bourbon is an 86 proof small batch bourbon from the makers of Small Town Brewery, pioneer of the flavored craft category with Not Your Father’s Root Beer.
This will be Pabst Brewing Company’s (parent company of Small Town Brewery) first foray into the spirits world. While its labeled as “Produced and Bottled by Small Town Craft Spirits, Monroe, WI,” a spokesperson confirms the new whiskey is being distilled at Minhas Distillery. Not Your Father’s Bourbon has a little more than Bourbon in the bottle – Madagascar Vanilla and other flavors have been added.
Not Your Father’s Bourbon is available in Illinois and Wisconsin at a suggested retail price of 29.99 for a 750 ml bottle. The company has plans to launch nationwide by the first quarter of 2018.