Redesigned Bottles for Namesake Four Roses Bourbon Scheduled to Hit Shelves Soon

Four Roses Bourbon

In January 2018, Four Roses Distillery announced the launch of a new bottle design for Four Roses Bourbon, the brand’s namesake offering. Bottles featuring the renewed packaging have arrived, and will be available in retail locations soon.

The updated packaging was designed to maintain consistency, in color and style, with the brand’s other signature products – Four Roses Small Batch and Four Roses Single Barrel. The upgraded Four Roses Bourbon packaging features a wood top and cork finish, as well as all new labels. Of course, the brand’s iconic rose cluster is prominently featured on the label, as well as embossed in the glass.

“I’ve always believed this is an exceptional Bourbon and I am excited to offer it in a new package that better reflects the elegant, smooth and mellow character of the liquid inside,” said Master Distiller Brent Elliott. “The Bourbon itself will be unchanged. We will continue to use the same formulation and age of liquid to create the same, classic and consistent flavor that has made this a long-time favorite with our consumers.”

Up to all 10 of Four Roses’ distinctly different Bourbon recipes are expertly mingled by hand to create the smooth and mellow Four Roses Bourbon. Four recipes are used for Four Roses Small Batch and one recipe is used for Four Roses Single Barrel.

Caroline Paulus
Caroline Paulus is the Senior Editor for The Bourbon Review. She lives and writes in Lexington, Kentucky. Follow her on Instagram @misswhiskeyhistorian to keep up with her latest in bourbon news - and a few old finds, too.