Wild Turkey Creative Director Matthew McConaughey and Master Distiller Eddie Russell hit the streets in Houston this weekend for Wild Turkey Gives Back 2018. Toting turkey dinners and treats, they stopped to visit police officers, firefighters, 911 operators, and emergency room doctors and nurses around the city.
Wild Turkey Gives Back 2017 saw 4500 turkeys delivered door to door in Lawrenceburg, Kentucky. This year, the bourbon brand visited first responders on the front lines of the wreckage left in Houston after Hurricane Harvey.
“We’ve always strived to give back to our community and those who support us,” said Eddie Russell. “So, when Matthew asked if we could support folks in Texas through our Wild Turkey Gives Back program we instinctively knew it was the right thing to do. The entire Wild Turkey family is proud to be in Houston this year to give thanks to a community that means a lot to Matthew – first responders, a group of people we admire and respect for their heroic efforts to protect their city.”
McConaughey, a Texas Native, has strengthened the distillery’s bonds with Texas in more ways than one this year. With the release of Wild Turkey Longbranch, McConaughey blended his Texas roots, family ties to Kentucky, and the inspiration he gets from the brand to create a Kentucky Straight Bourbon refined with Texas mesquite.
“I’m Texas born and raised, so acknowledging the hard work and dedication of first responders in Houston is meaningful to me personally,” said the actor. “Over the past year alone with the hurricanes in Puerto Rico, the Carolinas and Florida and the fires in California, the number of heroic men and women on the front lines of natural disasters is staggering. I am glad to make it to Houston to recognize how important these folks are and I am proud to work with Wild Turkey, who is making first responders a key focus of its Wild Turkey Gives Back campaign for 2018.”
McConaughey, Russell, and Houston Mayor Sylvester Turner encouraged people along the way to donate to Team Rubicon, a disaster response organization that trains and deploys military veterans and first responders to natural disaster sites. As part of this years efforts, Wild Turkey has donated $10,000 – and encourages you to help by clicking here to learn more and give!