The Hunt for
Red Brown October is in full force as Knob Creek has just announced its oldest expression ever which is just hitting the market, a Limited Edition 18 Year clocking in at 100 Proof. This is double the standard 9 year age statement of the flagship and is a celebratory milestone as Knob Creek first debuted in 1992, thus marking its 30th Anniversary.
Per the brand, extensive aging in Kentucky rackhouses give this bourbon its rich copper color and unique flavor profile, delivering notes of caramelized oak and sweet vanilla with a warm finish; further demonstrating how great things take time and patience – yielding remarkable results.
Booker Noe, grandson of Jim Beam and 6th Gen Master Distiller is credited with creating the brand. Knob Creek and the remaining ’92 launched Small Batch portfolio (Baker’s, Basil Hayden) is an important centerpiece in Bourbon’s premiumization movement, now in full force.
The 70’s and 80’s were disastrous for American Whiskey. Bourbon’s reputation lets just say wasn’t what it is now in terms of a quality and upper echelon. That’s putting it politely. It was legends like Booker and his close pals Elmer T. Lee (Elmer T. Lee Single Barrel, est ’84) and Jimmy Russell (Rare Breed, est ’91) who made a bold and unconventional bet on making more expensive whiskey (longer aged, higher proof). I think we can all agree, it certainly paid off and helped pave the way for where Bourbon is today.
“As we celebrate 30 years of Knob Creek, it’s clear to me that Dad was ahead of his time in creating innovative expressions with big, bold flavors that defined pre-prohibition whiskey,” said Fred Noe, Booker Noe’s son and Seventh Generation Master Distiller. “This new 18 Year Old liquid is a nod to his vision and commitment to quality and craftsmanship, and I know this is a whiskey he’d be proud to serve. I’m honored to further his legacy with Knob Creek’s oldest and boldest expression yet.”
Knob Creek 18 Attributes (provided by the brand):
- Proof: 100
- Color: Rich copper tones with auburn hues
- Aroma: Brown sugar and aged oak, with notes of char and caramel
- Taste: Full-bodied with notes of caramelized oak and hints of sweet vanilla and baking spices
- Finish: Warm finished with spice and slight floral and fruit notes
Knob Creek 18 Year Old is now available nationwide in limited quantities with a suggested retail price of $169.99 for a 750mL bottle. For more information about Knob Creek 18 Year Old and Knob Creek’s award-winning bourbon and rye portfolios, please visit www.KnobCreek.com or visit us on Instagram @KnobCreek.
About Knob Creek® Bourbon
In recent years, Knob Creek has expanded its rye portfolio, introducing Knob Creek® Single Barrel Select Rye Whiskey (115 proof). In 2020, Knob Creek expanded its bourbon portfolio with the introduction of Knob Creek 12 Year Old Bourbon (100 proof), and a limited time release of Knob Creek 15 Year Old Bourbon (100 proof).