The Fresh Bourbon Tasting Room brings a premium and sophisticated Bourbon and cocktail experience tailored to KY Bourbon tourists. The location in central downtown Lexington is easily walkable from all major downtown hotels, a first for a Bourbon tourism destination in the city.
Tasting room guests will experience a guided Bourbon tasting and interactive, customized mixology session led by highly trained mixologists as well as have the opportunity to purchase unique fashion and lifestyle products selected by Tia Edwards.
“The shopping experience will be much like the Fresh Bourbon experience – sophisticated, surprising and unique – elegant instead of rustic. Guests will find a shopping experience and attendance of service on par with the highest class retailers,” Tia explains.
The tasting room interior is a display of modern luxury with marble floors, porcelain tile, chandeliers and imported African Kewazinga wood paneling all designed to reflect and celebrate the elegance, sophistication and glamor of the modern Bourbon and cocktail lifestyle. This focus on the drinker contrasts against the “manufacturing plant” experiences presented at many Bourbon distilleries.
Fresh Bourbon Distilling Co. was founded in 2017 by husband/wife Sean and Tia Edwards, launching their Bourbon 2020 which was produced in partnership with Hartfield & Co. Distillery in Paris, KY.
Fresh Bourbon uses a unique four-grain recipe incorporating honey malt, a very rarely used grain in distilling, which produces a distinctive sweet and floral character. The Bourbon is distilled in a pre-prohibition era style in a copper pot-still and is matured in a mix of barrel sizes from 6 gallon “nano” barrels to traditional 53 gallon barrels with varying maturation times.
“For years, we have been diligently developing our Bourbon and spirits line. We have been very intentional and deliberate in crafting our spirits – from the mash bills up – and we’re excited to share what we have created from our own space,” states Edwards.
Future plans include a multi-million dollar state-of-the-art distillery also located in Lexington, KY, with location announcement and groundbreaking expected before the end of the year.
Bourbon tourism in Kentucky attracts more than 2 million visitors to distilleries each year with an average spend of $400 – $1,200 per visitor. Lexington, KY currently has 4 distilleries in addition to the Fresh Bourbon Tasting Room.
Tickets for the tasting room experience will be available at FreshBourbon.com as soon as it opens to the public. “Start Fresh. Finish anywhere you like.”