PRESS RELEASE From Four Roses
Four Roses, the Kentucky bourbon brand synonymous with Valentine’s Day, and OSMO Salt, purveyors of premium, chef-selected salt, debuts the latter’s first-ever spirit-infused flavor: OSMO x Four Roses Toasted Vanilla Bourbon Salt.
The first-ever co-branded culinary product from Four Roses, the salt was created for cocktail enthusiasts for rimming bourbon drinks and for home chefs for adding a robust yet sweet touch to meals this Valentine’s Day. OSMO x Four Roses Toasted Vanilla Bourbon Salt is now available for a limited time on OSMO Salt’s website for $18.99. A gift set that includes the salt and a bottle of Four Roses Small Batch Bourbon is also available to purchase on ReserveBar.com for $60.99.
OSMO Salt: PURCHASE HERE
To create OSMO x Four Roses Toasted Vanilla Bourbon Salt, clay-based red sea salt was harvested from between Hawaiian lava rocks, and then purified to give it its vibrant red color before allotting the salt time to breathe for optimal full flavor absorption. Four Roses Small Batch Bourbon was then poured over the crystals, which evaporates naturally once a combination of solar light and wind is applied. This process allows the bourbon and the salt to maintain their natural compositions. The result is a full body infused flavor that maintains the integrity of
both the natural salt and Four Roses Small Batch Bourbon.
“As a brand built on a story of romance, we believe that the best way to enjoy bourbon is to share it with those you love,” said Brent Elliott, Four Roses Master Distiller. “This salt allows Four Roses to shine through in a way unlike anything we’ve done before. The toasted vanilla flavors perfectly balance out the spice notes of our Small Batch Bourbon, and the brininess of the salt subtly enhances the whiskey’s flavor and smoothness even more.”
Nick DiGiovanni, American chef, MasterChef finalist, internet personality and entertainer, co-founded OSMO salt in 2021 in an effort to elevate at-home cooking, constantly innovating to bring unique flavors to his consumers. With over 9.5M TikTok followers, Nick’s viral recipe videos – which have featured celebrities and notable names – often utilize OSMO Salts for seasoning and adding the perfect finish to dishes and drinks.
“I created OSMO because salt has the unique ability to round out any dish. In this case, our Toasted Vanilla Bourbon Salt adds an unexpected touch and uniquely balances the flavor of whiskey cocktails,” said Nick DiGiovanni. “This Valentine’s Day, we want to show you that you can be your own mixologist or chef and easily create restaurant-quality craft cocktails and meals at home with one simple ingredient.”
Four Roses was built on a love story dating back to 1888 when founder Paul Jones, Jr. became smitten by the beauty of a Southern belle. Upon proposing to her, she said that if her answer were “yes,” she would wear a corsage of roses to the upcoming grand ball. On the night of the ball, she arrived donning a corsage of four red roses, thus giving the Kentucky brand its name and motto, “Made with the same passion since 1888.”
Bourbon Bloody Recipe
- 3 ounces of bloody mary mix
- 2 oz Four Roses Small Batch Bourbon
- Squeeze of lemon and lime juice
- OSMO x Four Roses Toasted Vanilla Bourbon Salt
- Olives, celery, lime and lemon wedge (garnish)
- Place all ingredients into a mixing tin. Roll cocktail back and forth to mix and chill
- Salt rim of glass with OSMO x Four Roses Toasted Vanilla Bourbon Salt
- Pour cocktail into tall glass