Evan Williams Bourbon has added a new member to its Flavors line with Evan Williams Apple, hitting shelves this month.
The Flavors line already includes Honey, Peach, Fire, and Cherry Zing, as well as seasonal favorites Egg Nog and Kentucky Cider. Apple, the new member, will be marketed with the tagline “Picked Fresh. Poured Smooth.”
“Evan Williams Apple is an approachable flavor that stays true to the quality of Evan Williams Bourbon and personality of the brand,” said Julie Cole, Evan Williams Brand Manager. “We look forward to bringing in new consumers to the Evan Williams franchise, as well as giving our current consumers more choice.”
The brand recommends Apple for refreshing summer cocktails, or enjoyed neat over ice. The brand offered tasting notes of crisp green apple on the nose with juicy, sweet apple on the palate, hints of caramel and light spice, with a long smooth finish of green apple and bourbon blend.
Evan Williams Apple is bottled at 70 proof and priced at an affordable $15. The brand has created two new cocktails for fans to try. Recipes below.
Evan Williams Apple Mule
2 parts Evan Williams Apple
Ginger Beer
Squeeze of Lime
Directions: Build Evan Williams Apple over lime in a mule cup. Top with ginger beer. Squeeze fresh lime juice.
Evan Williams Cranapple Spritz
1.5 parts Evan Williams Apple
0.5 parts Cranberry Juice
Club Soda
Cinnamon Stick
Directions: Build Evan Williams Apple and cranberry juice in a cocktail glass over ice. Add a splash of club soda and garnish with a cinnamon stick.
