The Art of Shaving has a new way for Bourbon lovers to incorporate their favorite spirits into their daily life.
In partnership with the movie “Kingsman: The Golden Circle”, the brand is launching a limited-edition Kingsman: The Golden Circle Bourbon Shave Collection that features Bourbon Amber scented shaving products and Kingsman branded shaving hardware. The Art of Shaving is also introducing a Kingsman Experience in its many Barber Spas, which includes an express facial, a Royal Shave, and a scalp treatment.
This isn’t the movie’s first brand collaboration. Old Forester has released a Statesman Bourbon in honor of the movie’s Kentucky backdrop.
As the second film in the popular “Kingsman” franchise, “Kingsman: The Golden Circle” introduces a new allied spy organization into the Kingsman universe – the U.S. Statesman. In an adventure that takes them across the pond, Bourbon plays a starring character. The movie is now available on DVD and Blu-ray.
Drawing from the key role of Bourbon within the film’s narrative, the Kingsman: The Golden Circle Bourbon Shave Collection features a Bourbon Amber aroma that blends a rich, woody base with a warm, vanilla heart. The collection includes a range of three products.
* The Pre-Shave Oil is formulated with a blend of botanical ingredients and essential oils that is suitable for all beard types
* The Shaving Cream is formulated with essential oils and extracts from natural origins that hydrates your hair for shaving and leaves your skin feeling smooth
* The After-Shave Balm is a blend of moisturizers and essential oils that help deliver hydrated skin
“The Kingsman franchise has taken the idea of the modern gentleman from the big screen and turned it into a tangible lifestyle that guys feel inspired by and want to partake in,” said Todd Brisky, The Art of Shaving Managing Director. “The Art of Shaving has always been about inspiring and enabling men to elevate their grooming routine from a chore to a cherished ritual. It was a very natural fit to partner with the Kingsman franchise to develop a new sophisticated grooming collection befitting the Kingsman gentleman.”