A New Breeders’ Cup Maker’s Mark Bottle is Coming Soon in Partnership with Keeneland

Breeder's Cup Commemorative Maker's Mark Bottle. Courtesy Photo.

For the second time this year, Maker’s Mark and Keeneland Race Course are teaming up to release a beautifully unique commemorative bourbon bottle for a fantastic cause. Proceeds from the new Breeders’ Cup 2020 Commemorative bottle will go to support the Permanently Disabled Jockey’s Fund.

The Breeders’ Cup World Championship is one of the most prestigious weekends of thoroughbred horse racing each year, with horses and owners from around the world converging on Keeneland in Lexington, Kentucky November 6th and 7th to compete. This special all-white Maker’s Mark bottle features the Breeders’ Cup 2020 logo, a green wax Keeneland medallion, and a green and gold Keeneland strip stamp over purple wax sealing the bottle in the bourbon’s trademark style.

“Keeneland served the very first cases of Maker’s Mark ever sold,” said Rob Samuels, eighth-generation whisky maker and Managing Director of Maker’s Mark, whose grandparents founded the brand. “With that in mind, we wanted to commemorate the return of the Breeders’ Cup to Keeneland and felt that supporting the Permanently Disabled Jockeys Fund was the perfect way to celebrate our long partnership.”

“This gorgeous Maker’s Mark bottle is a wonderful way for our fans to celebrate the Breeders’ Cup at Keeneland and to benefit the important work of the Permanently Disabled Jockeys Fund,” said Keeneland President and CEO Bill Thomason. “We especially thank our partner, Maker’s Mark, for their decades-long support of Keeneland and Thoroughbred racing.”

Earlier this year, Keeneland and Maker’s Mark partnered to release another commemorative bottle for the same cause, with black wax and a green Keeneland seal. It sold out quickly, raising thousands for the cause.

“On behalf of the men and women that the PDJF serves, we are grateful for the support of Keeneland and Maker’s Mark for making the PDJF the charity beneficiary of the sales of these bottles commemorating the Breeders’ Cup World Championships,” said PDJF President Nancy LaSala.

The Breeders’ Cup 2020 Commemorative Maker’s Mark bottle will go on sale at select retailers in Kentucky on Friday.