Third Expression in Eddie Russel’s Award-Winning Series of Rare Kentucky Straight Bourbons Dips into the Archives for Inspiration
Wild Turkey Master Distiller Eddie Russell has introduced the third U.S. expression in the Master’s Keep series—Master’s Keep Revival. Master’s Keep Revival features Wild Turkey Bourbon aged 12-15 years and finished in 20-year-old Oloroso Sherry casks.
With a nod to his father’s 64-year legacy, Master’s Keep Revival is inspired by the limited-release Wild Turkey Sherry Signature; a product Jimmy Russell introduced in the early 2000’s that featured sherry-infused, 10-year-old Bourbon finished in an Oloroso sherry cask. Eddie’s “revival” of Sherry Signature was the impetus for the name —a fitting tribute for the father & son distilling duo who collectively have 101 years of experience between them.
It was important to Eddie that he specifically use sherry casks that had held liquid for at least 20 years to pull through a richer flavor with stronger notes of fruit. To secure casks directly from the source, Eddie traveled to Jerez, Spain in search of the perfect barrels.
“Master’s Keep Revival is a Bourbon I am proud to put my name on,” said Eddie Russell. “Jimmy and I have our healthy differences in how we drink Bourbon and how we make Bourbon, but I really enjoyed being able to take something my father created decades ago, which was maybe a little ahead of its time, and put my own stamp on it for today’s Bourbon connoisseurs and treasure hunters. I think it will be a nice addition to any collection.”
Preceded by Master’s Keep and Maste’s Keep Decades, Master’s Keep Revival is made from a blend of Kentucky Straight Bourbons aged 12 to 15 years, finished in Oloroso Sherry Casks and presented at 101 proof. With only 1,600 cases and available for a limited time nationally and at the Wild Turkey Visitor Center in Lawrenceburg, Kentucky, Wild Turkey Master’s Keep Revival retails for $149.99.