Brand partners with National Parks Conservation Association
Yellowstone Kentucky Straight Bourbon Whiskey has launched a cause marketing program that harkens back to its iconic roots, originally named after Yellowstone National Park. The brand is partnering with National Parks Conservation Association (NPCA). Since their founding in 1919 – and with their 1.3 million members and supporters – NPCA has been an independent, nonpartisan voice working to strengthen and protect America’s national parks.
“When Yellowstone Bourbon was first launched in 1872, it was given its name to honor Yellowstone National Park, the new national treasure at the time and our first national park,” says Steve Beam, head distiller at Limestone Branch Distillery. “We are thrilled to be able to able to help preserve our national parks one bottle at a time.”
Beginning on May 1, the brand will be donating a portion of its sales proceeds to National Parks Conservation Association, to help ensure the nation’s 417 national park sites are protected for their 330+ million annual guests.
“NPCA is proud to partner with Limestone Branch Distillery, whose history is so richly aligned with one of our most iconic national parks,” said Theresa Pierno, president and CEO for National Parks Conservation Association. “Partnerships like this one are so critical to our work, both in funding our park protection efforts and in introducing new people to national parks. We look forward to coming together with Limestone Branch Distillery to protect these places now – and for generations to come.”
In addition, the brand has also launched an online contest where consumers are encouraged to show their pioneer spirit for the chance to win a trip to Yellowstone National Park, as well as branded outdoor merchandise. The grand prize will allow five winners and guests to enjoy an all-expense paid to Yellowstone National Park in the summer of 2019. The contest runs from May until August of 2018. To enter, simply snap a photo enjoying the great outdoors and submit it at www.yellowstonebourboncontest.com.